8 benefits of meeting colleagues with shared interests

Cobus Heyl Cobus Heyl Co-Founder, Media Makers Meet - Mx3
8 benefits of meeting colleagues with shared interests

Below are eight advantages that come about when you spend quality time with colleagues in your industry, news about the number of insights delivered in an hour by an event speaker, plus one advantage (for your pocket) if you act today.

In a world where most information is a Google search or a ChatGPT prompt and people a mobile
message away, gathering face-to-face with colleagues continues to present unique superpowers.
Such in-person meetings facilitate unexpected conversations and aha moments, foster business
connections, and build partnerships like no other medium can.

The FIPP World Media Congress**, taking place on 4-6 June in Cascais, Portugal, is one such
critical opportunity per year to meet with industry colleagues worldwide – for example, in 2023,
we had participants from 43 markets and at last count, we were well into the 20s for 2024!

Our special, discounted pre-agenda rate is currently available on Congress tickets. To get your
discounted tickets, go to the sign-up page here (for those unfamiliar with Congress, the page
includes a full pre-event overview of what Congress is about).

Here is how you will benefit from joining global industry colleagues at Congress:

  • Perspectives: It is important to get external viewpoints from outside your sector for problem-solving, but there is major value in meeting with like-minded industry colleagues, too. It can provide a sense of shared values, goals, and understanding. This alignment can facilitate more focused and efficient discussions.
  • Validation and support: Like-minded people often share common interests and beliefs, which can create a supportive environment. When faced with challenges, knowing that others are on the same page can boost morale and motivation.
  • Alignment of vision and action: When like-minded professionals from the same industry convene, they have the advantage of easily aligning visions for the future and the actions necessary to move forward. This commonality can lead to powerful collaborations and partnerships that drive innovation and industry standards.
  • Collective problem-solving, brainstorming and idea generation: Professionals with a shared understanding of industry-specific challenges can engage in collective problem-solving. Similar experiences can also lead to more synergistic brainstorming sessions. Likeminded individuals can quickly build upon each other’s ideas, leading to innovative solutions.
  • Shared resources, networks and expertise: People with similar interests and goals may have access to the same resources, networks, and expertise. Collaborating with them can open connections, opportunities and resources that may otherwise not be readily available.
  • Accelerated trust-building: When like-minded industry professionals meet in person, there’s an inherent level of understood context and shared objectives that accelerate the trust-building process. This facilitates quicker, more candid exchanges of ideas and experiences, enhancing collaboration.
  • Synchronised learning and growth: Like-minded individuals often face similar growth trajectories and learning curves. Meeting like-minded industry colleagues allows for synchronized learning, where shared experiences and knowledge lead to collective growth and advancement in their specific industry.
  • Reinforcement of professional identity: Gathering with peers from the same industry reinforces one’s professional identity and commitment to their field. Such meetings can serve as a touchstone for individuals, affirming their practices and approaches, and fostering a strong sense of community and belonging.

We hope to see you in Cascais in June!

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**Congress is organised and hosted by Media Makers Meet – Mx3 on license from the global industry body FIPP.