AGENDA
Please note the agenda remains subject to change. This includes potential changes to session running orders and descriptions. We will add details for the speaking slots that remain open in the coming weeks - all open slots are now reserved, pending final confirmations.
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08:00
Registration, Coffee and Conversations
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09:00
Take your seats | Housekeeping
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09:10
Welcome to Cascais
Cascais Tourism Board
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09:20
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09:45
AI iQ for a Human-Focused Future
Join Dr Seth Dobrin as he presents a compelling call to action for C-suite executives to critically assess and enhance their organisation's AI intelligence quotient (AI iQ) in the evolving AI and GenAI landscape. Offering insights from Fortune 500 transformations, he explains AI's transformational (and future) impact and the strategy, culture, talent and practical readiness you will need to develop sustainable growth in the new world of work and life.
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10:15
Axel Springer’s transformative AI agenda: Why partnerships, collaborations and ingenuity hold the key to media success
Axel Springer embeds AI into its fabric through a combination of partnerships, collaborations and ingenuity. Among several notable developments, the company announced a landmark licensing deal with OpenAI in December 2023. Mathias Sanchez is the co-lead of Axel Springer’s global strategic partnerships team. Join Mathias as he explains why strategic AI partnerships are pivotal in a technology-driven media landscape.
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10:40
Media innovation: Moving beyond the hype to sustainable success
Join Juan for this year’s launch of the Innovation in Media World Report, where he will banish hype and lay out how media is reinventing itself and finding new (realistic) revenue, relevance and reach.
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11:05
Huddles, Coffee and Conversations
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alt_route
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AUDITORIUM STAGE
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SPECIALIST STAGE
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11:25
Welcome Back
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11:25
Welcome to the Specialist Stage
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11:30
The Luxe Ledger: The enduring appeal of luxury media brands
Luxury publishing thrives on exclusivity, high-quality content, and bespoke experiences, catering to affluent readers' desire for prestige and tactile engagement while innovating with digital integration and diverse revenue streams. Hear from three continents why this remains so.
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11:30
Global Content Licensing: Your blueprint for incremental revenue
In today’s landscape, publishers face new challenges in finding reliable, incremental revenue. Hear from the largest, global content licensing agency on how licensing your content creates a new revenue stream that provides your brand financial stability, reduces risk in an unstable climate, and boosts brand awareness.
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11:50
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11:50
Session details to be announced soon.
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12:10
Brain Break
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alt_route
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12:15
Navigating the Stars: Captivating China's youth with aerospace knowledge
Discover how Aerospace Knowledge (Youth) blends science with imagination to engage China's next generation. Explore strategies behind its rapid rise to one of China's top youth science publications, from captivating content to innovative media outreach.
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12:15
Digital Media Equation: Reinvent or suffer the consequences
Digital media, with BuzzFeed the most prominent, has had a torrid time of late. However, not all media are equal. Discover how reinvention fuels continued success at 7awi. Learn from their journey of adapting to ever-changing digital trends to captivate Millennials and Gen Z, leveraging their 18 digital platforms, social media influence, and innovative content strategies to achieve impactful reach and engagement. Former Microsoft technologist turned publisher Anas Abbar shares more.
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12:35
Women’s Health: Forces for fitness
As the world’s largest wellness media brand for women, Women’s Health has built a winning strategy that engages audiences and builds community by combining science-based service with authentic storytelling. From sharing inspiring athlete stories to spotlighting the next generation of fitness influencers to tapping into key cultural moments, Women’s Health (US) editor-in-chief Liz Plosser will share insights on the brand’s approach and why it resonates.
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12:35
The 2024 State of the Mobile Publishing Market Report
With access to data across 400 media brands, Pugpig has an unmatched insight into mobile publishing. This year’s report mixes analytics and interviews across the Pugpig portfolio to deliver a blend of high-level industry trends with deep dives into subjects including adoption, engagement, retention, audio, video, and more. Join Jonny as he whizzes you through the report and arms you with all the insight you need to be Congress’ mobile champ of the day!
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13:05
Huddles, Lunch and Conversations
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alt_route
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13:55
Welcome Back
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13:55
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14:00
Intelligent Alliances: How publishers are partnering with AI innovators to protect IP, reach and engage new audiences
More details and panellists to be announced.
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14:00
Startup to Scaleup: How Capital Digital builds its product footprint in Latin America
Take a journey through Latin America as Jack explains how laser-sharp market analyses, audience listening tools and social media as a testing platform are part of Capital Digital’s success recipe…
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14:20
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14:20
Session details to be announced soon.
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14:40
Brain Break
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alt_route
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14:45
Magazine media as 360º platforms: A perspective from India
Discover how magazines in India are evolving, turning from traditional publications into dynamic, 360-degree media platforms built on their traditional strengths of brand, storytelling and audience. This session will explore the growth in subscriptions and circulation, the development of digital and experiential assets, and provide illustrative examples from India in the context of international magazine media trends.
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14:45
Navigating Nigeria’s media landscape: Innovation, challenges and future opportunities
Africa may have its challenges, but many see it as the growth market of the future with its rich natural resources, the world’s largest free trade area and population of 1.2 billion. However, those who know will point out that “Africa is not a country” and that a more selective approach is required. With a population of 224 million, Nigeria is one of the markets with undeniable growth potential.
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15:05
The Sustainability Imperative: Innovation in paper and print
More details will be announced soon.
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15:05
Gen AI – The reality of moving from experimentation to implementation
Curiosity and an open mind are crucial traits for media companies and individuals in the age of Gen AI. But now the hype is waning, and the hallucinations persist, how do we start to use AI in a realistic and meaningful way to benefit our audiences and businesses? Roxanne will discuss how Immediate Media has approached the most promising use cases of AI to enhance, not obliterate, creativity and productivity.
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15:25
Huddles, Coffee and Conversations
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alt_route
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15:50
Welcome Back
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15:50
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15:55
Direct-to-Consumer: Publisher strategies for audience monetisation
In our post-social world, with advertising dominated by BigTech, developing direct audience relationships and monetisation opportunities are at the forefront again. Our panel dissects publisher DTC monetisation opportunities and strategies across multiple markets.Panellists TBA.
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15:55
Session details to be announced soon.
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16:15
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16:15
Building Media in Morocco: The journey of Femme du Maroc
Learn more about the media landscape in Morocco as Ichrak takes us on a journey of adaptation and innovation using Femme du Maroc as a case study.
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16:35
Brain Break
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alt_route
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16:40
Maximising Revenue Growth: Essential pricing hacks for immediate implementation
Pricing is the most significant lever for profit within any company. It's possible to unlock its full potential with surprising simplicity, but many fail to do so. In this compact session, Julia Petersen will share straightforward yet powerful pricing strategies that any media company can implement, immediately. Discover how to harness the untapped opportunities within your pricing model to drive substantial revenue growth. This session includes practical insights and actionable advice that can significantly affect your company's financial performance.
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16:40
Session details to be announced soon.
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17:05
How publishers win with game-changing ad creative
Session details to be announced.
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17:05
DIY Media: From news avoidance to news maker
Three years ago, fed up with legacy news media she found had little relevance to her, Kassy Cho started Almost, an Instagram-first channel providing news in English and Chinese to young people. In this session, she will explain what youth expect from their media providers.
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17:30
Going Beyond First-Party Data: The Return to Premium Advertising
Dotdash Meredith's innovative D/Cipher, revolutionises ad targeting without cookies or user logs, focusing on content-driven user intent. Emulating magazines’ premium ad experiences, it emphasises content value over traditional ID reliance and integrates ads seamlessly into the user journey for a return to premium.
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17:30
Next Gen News: Understanding the Audiences of 2030
News producers need to take steps now to secure their future audiences. In this session, FT Strategies will share the findings of a 6-month research project (conducted in collaboration with Medill School of Journalism, Northwestern) exploring the news preferences of the next generation of consumers. The session will bring to life some of the voices of the next generation with anecdotes, quotes, and observations, as well as insightful observations and provocations from some of the leading thinkers in the industry.
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17:55
Wrap of Day 1
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17:55
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18:00
Day 1 Social
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19:00
Attendee Free Time
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AUDITORIUM
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SPECIALIST
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09:20
Welcome to Day 2
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09:20
Welcome to Day 2
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09:30
Navigating diversity and inclusion in the media space
We know that 21% of people in the world are disabled either physically or invisibly – yet these 21% of people are not represented proportionally in the media, whether that’s in TV, social media or in print. Reflect – the only talent management agency in the D&I space that operates as a community interest company – champions influencers, models, and talent in media to address underrepresentation.
What started out as a Covid colleague bonding exercise has turned into the 19th most recognised talent agency in the world, according to Influencer Marketing Hub in 2023. Hear how the team did it and what’s next.
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09:30
Beyond Reporting: How Indian media drive social change
Global, independent reporting faces challenges, ranging from politics to the distortionary effects of social media and fake news. In the age of AI, contentious content and deep fakes will proliferate. In this session, Srini will explore the power of impact journalism with examples from India’s now near-century-old Vikatan Group, offering insights and lessons applicable across markets.
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09:50
Purpose Over Profit
Archie Carrasco, CEO of AGC Power Holdings Corp., a media powerhouse in the Philippines, delves into balancing humanity with digital advancement and how prioritising social impact over financial gain reshapes business values and promotes sustainable growth.
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09:50
Investigate, collaborate and create impact
Lighthouse Reports pioneers collaborative journalism and works with the world’s leading media to deliver deeply reported, public-interest investigations. Daniel Howden is here to explain the Lighthouse Reports model first-hand.
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10:10
Brain Break
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alt_route
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10:15
The Evolving Advertising Landscape: How Japanese publishers overcome adversity to build their future
Media publishers face daunting challenges in today’s evolving advertising landscape. As BigTech platforms dominate ad sales, publishers struggle against these behemoths to secure revenue share. Exacerbating the problem is advertisers unwittingly investing in unreliable placements, wasting resources and missing their target audiences. We look at publisher innovations and solutions to this conundrum in Japan…
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10:15
Session details to be announced soon.
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10:35
From Scale to Engagement: Why Revenue Diversification is Key to Navigating a Shifting Landscape
We hear how Hearst Magazines is growing its global business by deepening ties with consumers worldwide. Prioritising scale, once a viable business strategy for many, is now being reimagined. Through ongoing innovation and by leveraging the trust consumers have in its portfolio of iconic brands, Hearst is doubling down on engagement, focusing on creating monetisable consumer experiences, including membership, e-commerce and affiliate, events, and brand licensing. The session will also detail how Hearst equips its international partners with the right tools to grow and diversify revenue in each individual market.
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10:35
Session details to be announced soon
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10:55
Inside HBR: How Harvard Business Review stays distinctive in a crowded global media landscape
Harvard Business Review is renowned for publishing business ideas that move leaders forward in their companies and careers – but how does this highly successful 102-year-old brand set its own strategy while maintaining rigorous editorial standards? And what are the choices it’s making for the future, from the role of new technologies to meeting the demands of fast-changing consumer habits? Join us for a conversation with Harvard Business Publishing co-president Sarah McConville, who will offer an inside look at HBR’s evolution as a global publisher, its uniquely diversified business model, and how it plans to capture value in a world shaped by AI.
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10:55
Session details to be announced soon.
Session details will be announced soon.
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11:20
Huddles, Coffee and Conversations
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alt_route
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11:45
Welcome Back!
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11:45
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11:50
Navigating the 4Cs of AI: Challenges, Choices, Creations and Compliance
This panel explores the multifaceted journey of AI within the media publishing sector, from the opportunities for innovation, efficiency and productivity to the hurdles of ethical implementation and adherence to evolving legal frameworks. Join us as we scrutinise the transformative impact, the complexities, and the emerging best practices of AI advancement and regulatory compliance.
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11:50
Magazine Media Journeys: Transforming Wanderlust magazine
How the UK’s longest-running travel magazine went through a three-year transformation across editorial, brand and commercial. And what happened next…
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12:10
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12:10
From Curation to Connection: A renewed view of the role of magazines
Learn how RedPoint Media Group’s work to reconceive its role as a connector rather than a curator has reinvigorated its relationships with stories, readers, advertisers, sponsors and custom publishing clients.
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12:30
Brain Break
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alt_route
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12:35
Session details to be announced soon.
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12:35
Beyond Reviews: Revenue diversification for consumer publishers
Discover how Portugal’s Deco Proteste leverages licensing, switch offers and B2B2C partnerships to unlock additional revenues and expand business.
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12:55
Creators: A threat or opportunity to big media?
The disintermediation of media distribution channels and the continuing rise of video, podcast and newsletter channels mean any individual can become media. Some very successfully chip away at big media markets. Others may have the storytelling skills but not the scale or resources to build sustainable business models. Is this an opportunity, a threat, or both? Simon Owens shares his views.
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12:55
Pre-record: Thriving in a Silver Age: How a leading media brand leverages AI to transform for an ageing population
An ageing population is straining healthcare systems in multiple countries worldwide. This session explores how a leading health media brand embraces innovation to meet this challenge. Learn how they're using AI to create new services and redefining their content strategy to target "family health decision-makers" with a focus on prevention. This session will explore the opportunities for media in an ageing society and the power of AI to create new forms of audience engagement, even in this segment.
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13:15
Huddles, Lunch and Conversation
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13:55
Welcome Back!
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14:00
‘Why print won't just lie down and die’
The death-of-print narrative in magazine publishing is dying, but publishers need to re-engage with the format for print to truly make a comeback. Here's how.
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14:20
Elegance Reborn: How Harper's Bazaar's triumphant print-first reintroduction in France defies history and bucks trends
Harper's Bazaar, the venerable global fashion icon, finally graces France, overcoming several past failures thanks to Prisma Media's bold decision to enter luxury media, a new segment for the Vivendi subsidiary. A dynamic launch, a stellar team, and a unique editorial "Bazaar society" ethos led to instant acclaim among readers and upscale brands. The award-winning launch cover with Catherine Deneuve signalled the start of a bright future for Prisma in the luxury segment.
Claire Léost, President of Prisma Media, talks to Colin Morrison CBE about the ingredients for magazine success even when history and trends are stacked against you.
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14:40
Media inspiration: The accidental entrepreneur
How former newspaper and magazine journalist Mark Allen quietly built one of the UK’s most successful B2B media groups.
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15:00
Ask us anything!
For our final, interactive session of Congress 2024, we ask business leaders and media commentators about their key take-outs from Congress 2024 and answer audience questions about what to expect in the next year until we get together again for Congress 2025.
More panellists to be announced. -
15:40
Wrap-up and announcement of the location and date for Congress 2025
Thanks from FIPP and Mx3 for attending Congress 2024. 2025 will be a special year as FIPP turns one hundred years young. Join us for the centenary celebrations at Congress 2025 as we continue what we love: serving the industry as we adapt, transform and aim to thrive for many more years to come!
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16:15
Post-Congress Social with Cascais Tourism
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17:30
Attendee Free Time & Airport Departures