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Julia Petersen Vice President, Pricing and Sales Business Axel Springer hy

Julia Petersen is a Vice President at Axel Springer hy's Pricing and Sales Business Unit. She has been developing profitable digital business models for media businesses for more than 10 years. Before joining hy, she worked as Director for Simon-Kucher & Partners, an international consultancy focused on pricing, and supported digital businesses as a freelance consultant. Over the course of her career, Julia has led numerous media companies, from startups to large corporations, to topline growth through pricing excellence. 

Julia holds a master's degree in psychology, and is a certified systemic coach.

Fuyuan Hsiao CEO CommonWealth, Taiwan

She began her career as a journalist in 1989 and joined CommonWealth Magazine in 1999, serving as the Executive Editor of the publishing department, Editor-at-Large of the editorial department, and Senior R&D Director. Founded in 1981, CommonWealth Magazine was Taiwan's first magazine established by professional journalists. It has since grown into a media group operating multiple businesses, including CommonWealth Magazine, CommonHealth Magazine, CommonWealth Education Media and Publishing, CommonWealth Publishing, and CommonWealth Learning.

James Savage Co-founder and Publisher The Local, Sweden

James Savage is co-founder and publisher of The Local, a Stockholm-based digital native media house targeting internationals and expats across Europe. He has been chairman of the Swedish Magazine Publishers' Association since 2023. He was part of a working group that devised guidelines on AI transparency that have been adopted by all the major Swedish media houses.

Mark Russell Executive Director of Business Operations Condé Nast, UK

Mark Russell is the Executive Director of Business Operations for Condé Nast across Europe, driving strategic planning for the business. He was previously Global Operations Director of Vogue, overseeing the strategy and management of its editorial teams, and also served as Managing Editor of Vogue, Managing Editor of GQ and Chief Sub Editor of GQ. He started his career as a local newspaper journalist. Mark served as a member of the Independent Press Standards Organisation’s (IPSO) Journalists Advisory Panel and is a regular moderator at the Web Summit and Collision tech conferences.

Joe Martin Vice President, Media Licensing Hearst Magazines, USA

Joe Martin is Vice President, Media Licensing at Hearst Magazines, the world's largest lifestyle publisher with a portfolio of more than 25 brands in the U.S.,175 websites and more than 200 magazine editions worldwide. Joe is responsible for Hearst Magazines’ international expansion through licensees, of which Hearst has 46 across 48 countries. 

Prior to joining Hearst Magazines, Martin served as Vice President and Head of Global Partnerships at Dow Jones, where he was responsible for defining and implementing the business development and partnerships strategy for The Wall Street Journal, Barron’s, and MarketWatch, among other brands. 

Previously, Martin was based in Dow Jones’ Hong Kong office for six years, from 2015 through 2021, serving as Vice President of Commercial Partnerships. There, he oversaw the partnerships and licensing business across Dow Jones’ international locations.

Yulia Boyle Chair, FIPP, and Founder and Principal, YPB Global USA

Yulia P. Boyle boasts a distinguished career as a worldwide media executive spanning several global media and entertainment corporations, including The World Disney Company, 21st Century Fox, National Geographic, and Macmillan. Yulia holds extensive expertise and success track record in forging innovative and long-lasting partnerships among some of the largest global media entities including NatGeo, Nikkei Inc., Hearst, Editorial Televisa, Bertelsmann, Scholastic, Penguin Random House, Harper Collins.

Yulia is the founder and principal of YPB Global, a boutique global business strategy firm specializing in guiding global media, ed tech, and telecommunications businesses with strategic insight and practical operational frameworks for market expansion and growth. The firm develops customized market entry strategies, including market selection, penetration, entry risk assessment, identifying and negotiating partnership deals, intellectual property licensing, audience development, and premium content acquisition. Current clients’ countries of origin include India, Singapore, Spain, Italy, France, Republic of Georgia.

With over 16 years of impactful contributions at National Geographic, where she served as the Senior Vice President of International Media, Yulia transformed National Geographic’s approach to global partnerships from conventional IP licensing to a globally and locally relevant thriving business and inclusive content ecosystem.

Yulia is active in critical corporate governance roles globally. She serves as a Supervisory Board Director at Silknet Telecommunications, Republic of Georgia’s leading fixed and mobile network provider, part of Silk Road Group, one of the Caucasus’s leading investment groups. Her focus is corporate social responsibility standards, and overseeing significant company decisions regarding acquisitions, mergers, and strategic partnerships.

Yulia Boyle is also currently serving as the first woman Chair of the 100-year-old global media association - FIPP - focused on helping media companies navigate an ever-changing business landscape and find growth opportunities, where she is championing FIPP’s innovation and diversity and inclusion efforts.

Boyle holds a master’s degree in public management and comparative international affairs from Indiana University, Bloomington. She has a bachelor’s degree in U.S./U.K. Area Studies from the Linguistics University in Yerevan, Armenia.