John Barnes Chief Digital Officer William Reed

John has been the Chief Digital Officer at William Reed since June 2020 and is responsible for driving digital transformation across the business. William Reed was the 2021 AOP UK digital publisher of the year. Prior to William Reed John was Managing Director of Sloop Media.

He was the Chief Digital Officer (CDO) at Infopro Digital following its acquisition of the Incisive Media Insight Group in spring 2017. Infopro was named UK digital publisher of the year twice during this time.

Prior to this he held the same role at Incisive Media and was responsible for driving change in its digital strategy and delivery globally across the group. During this time Incisive Media was named UK digital publisher of the year a record four times.

He was Chairman of the AOP from 2010 to 2015 and remains a non Executive director of the organisation.

He was Managing director of VNU Business Publications prior to Incisive Media acquiring it in 2007. He has over 30 years experience in B2B Media.

John has a wealth of experience in paywalls and meters, lead generation, ABM, online and hybrid events and content strategies, ad and martech and continuous payment models.