The agenda for Mx3 Barcelona focuses 100% on innovation in the media sector, with an emphasis on media verticals.
It will include an international mix of speakers from businesses of varying sizes, all with insights to share with those producing and enabling specialist media.
Format
The format includes fireside chats, panel discussions, and round tables. There are no slide presentations. The audience is encouraged to actively participate in the conversations rather than being passive listeners.
Stage sessions are off the record, allowing for open, honest, and robust conversations. So, remember, if you want to be part of the conversation, you must be in the room!
Agenda
Please note the agenda remains subject to change.
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09:00
Registration, coffee & conversations
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09:45
Buckle Up
Welcome & how to make the most of Mx3 Barcelona.
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09:55
The good life
Welcome to Spain!
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10:10
Innovation in Hollywood
What the business of entertainment tells us about the future of media.
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10:35
Think vertical, go global
More details to be announced soon.
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11:00
Innovation in the mid-market
How to take a static $70 million business to industry-leading with 40%+ growth.
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11:25
Coffee & conversations
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11:45
The one-woman show
From launch to a 6-figure income in three short years.
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12:05
B2C and B2B collide
The direct-to-consumer and creator-led trends driving the future of media.
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12:25
Lessons from market leaders
Invaluable content, engaged communities and innovation for business model success.
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12:45
Mx3 Huddles, Lunch and Conversations --- Video/podcast studio
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13:45
Panel discussion
Going it alone: The mechanics of building a successful indie media business.
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14:20
Pandemic-induced product innovation
From What Now to Propolis: Launching a world-leading community product.
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14:40
First-party data strategies
More details to be announced.
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15:00
Brain Break
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15:05
Direct to consumer strategies
Further details to be announced.
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15:25
Making communities happy
Seven principles for modern media communities design.
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15:50
Mx3 Huddles, Coffee & Conversations
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16:20
Engaging Gen Z
How Deutsche Welle reaches new audiences via TikTok and other initiatives.
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16:40
Ten million and counting
Her Campus Media: Empowering college women and Gen Z through a unique media ecosystem.
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17:00
Mx3 Huddles & Conversations
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09:00
Mx3 Huddles, Coffee & Conversations
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09:45
Welcome to Day 2 of Mx3 Barcelona
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09:50
From pedagogy to praxis
The Industry Dive playbook for innovation in the AI age.
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10:15
Diving into niches
How FT launches successful new mini-brands.
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10:35
Small is the new big
Taking niche brands global.
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10:55
Brain Break
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11:00
Scaling new summits
How Blick develops niche verticals to engage and monetise news audiences.
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11:20
Exploiting new opportunities
How a 31-year-old women’s magazine became one of Spain’s most popular online media brands.
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11:40
View from Asia
You can’t build a viable media indie if you think mass. Think small.
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12:00
Mx3 Huddles, Lunch & Conversations
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13:15
Print media and Web 3.0
More details to be announced.
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13:35
What’s the big idea
More details to be announced.
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13:55
Culture trumps strategy
Innovation management lessons from consulting across market-leading media brands.
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14:15
Brain Break
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14:20
Panel discussion: Show me the money!
More details to be announced.
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15:00
The next wave of media transformation
Navigating the AI revolution: Why ‘strategic smarts’ hold the key for media leaders in delivering industry success
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15:30
Mx3 Barcelona Huddles, Cocktails & Conversations
Please note the agenda remains subject to change.
Proposals
If you have further suggestions for the agenda or wish to submit a speaker proposal, contact Cobus Heyl at cobus@mediamakersmeet.com.
Over the years, we have featured a wide range of companies and brands worldwide on stage. Here are only a few of them.